Which One is MoreImportant – Product or Mailing List?,- If you would ask this question, “Which one is more important
– the mailing list or the product?” any savvy marketer would answer you, “The mailing
list”.
Principally, any wise business person puts the importance of
hungry demand (and not just any demand) in front of the product. In other
words, there is no product if there is no demand! And a mailing list represents
the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites
of any kind, you will find that product and service owners need mailing list
owners more than the other way round. This is because the mailing list owners
have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to
necessarily make money from selling your own product. You can sell advertising
space or craft a Joint Venture with product owners in return of commissions,
recurring or not.
Most of the biggest success web businesses on the Internet
today often establish the mailing list (or subscribers) first before the
product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects
friends and potential friends from around the world through a free membership
access. Pengobatan Patah Tulang Lengan Tanpa Operasi
While Friendster.com does not make money from the number of
members who join the site, the business makes money from selling advertising
space and partnering with other big time merchants and businesses, owing to the
established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every
business should establish a need or demand before the product itself, and why
you should do the same, whether you run a friends site or not.